LinkedIn profile for David Coleman David Coleman
Founder & Renewable Energy Author, kilowatts.uk
LinkedIn profile for David Coleman David Coleman
Founder & Renewable Energy Author, kilowatts.uk
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To compare electricity tariffs properly, calculate the annual cost from your own kWh use, the unit rate, the standing charge, and when you use electricity.
To compare electricity tariffs properly, calculate the annual cost from your own kWh use, the unit rate, the standing charge, and when you use electricity.
Winter use is now the right basis for a comparison. A bill or smart meter download from July, August or September will understate lighting and heating, and it will overstate how much solar a home can use on site. If you only have a few recent months, do not multiply a late-summer total by twelve and treat that as your annual kWh. Use a full year from a statement or account where you can. If the home has changed since last winter, adjust that year for the new load rather than guessing.
Quotes saved around the original version of this guide are not a live comparison. Ofgem resets default tariff cap rates on a quarterly cycle, and the period covering this autumn runs to the end of December. That cap is still not a cap on your total bill. It only limits certain default and standard variable rates, which still differ by region, meter type and payment method. For any fixed, Economy 7 or smart tariff, ignore the cap headline and recalculate annual cost from the supplier's current unit rates and standing charge. A higher winter direct debit is not, by itself, evidence that the tariff is worse.
Time-of-use comparisons need a winter split, not a summer one. EV charging can often stay in a cheap overnight window, but heat pump and hot water demand is harder to move away from cold evenings. If you cannot show, from half-hourly data, that a large share of use already sits in the cheap periods, assume less of it will move. For homes with solar, import unit rates usually matter more in November than export rates, because generation is lower and more of the home's electricity comes from the grid. See how UK solar output varies through the year before you lean on a summer export figure. Before you switch, take a fresh quote for your postcode, meter and payment method, and keep a dated copy. Check exit fees on any fix you are leaving, and check whether an export tariff stays in place if you change import supplier. The annual cost method in the guide below is unchanged: same kWh, same standing charge days, and a conservative split where the tariff has more than one rate. For a plain explanation of unit rates and standing charges, see how UK electricity prices are built.
The update above is what has changed since then.
To compare electricity tariffs properly, calculate the annual cost from your own kWh use, the unit rate, the standing charge, and when you use electricity. The best tariff is not always the one with the lowest headline unit rate. It depends on your region, meter type, usage timing, contract terms, and whether you have solar panels, battery storage, an EV charger, or electric heating. It also helps to understand why electricity prices are high.
For most households, the calculation is simple: annual tariff cost equals annual kWh multiplied by the unit rate, plus 365 days multiplied by the daily standing charge. If the tariff has different day, night, peak, or off-peak prices, split your kWh into those periods before adding the standing charge.
Use actual annual consumption from a bill, annual statement, supplier account, or smart meter data. Monthly direct debit amounts are not reliable for tariff comparison because they can include account credit, debt recovery, estimated usage, or seasonal smoothing. A lower direct debit can still sit on a more expensive tariff.
Before looking at new deals, collect the information that lets you compare like for like. This usually takes longer than reading the tariff headline, but it avoids common switching mistakes.
You need both consumption and timing. A household using electricity evenly through the day has a different tariff profile from one that can charge an EV overnight or run a battery around cheap periods.
If your home is about to change, run the comparison twice. A tariff that suits today's low electricity use may not suit the same property after adding an EV, heat pump, hot water diverter or home battery.
An electricity tariff normally combines a unit rate, a daily standing charge and contract terms. The unit rate is the price for each kWh used. The standing charge is the daily fixed amount paid for being connected, regardless of how much electricity you use.
Low-use homes are more sensitive to standing charges because the fixed charge is spread over fewer kWh. High-use homes are more sensitive to unit rates, especially where there is an EV, heat pump, immersion heater, electric shower, electric cooking, workshop equipment or all-electric heating.
Regional rates also matter. Electricity network costs vary across Great Britain, so the same supplier may quote different rates in different areas. Payment method, meter type and tariff availability can also change the comparison.
The simplest domestic comparison uses your annual kWh and the tariff's standing charge. For a single-rate tariff, use this structure: annual cost equals annual kWh multiplied by unit rate, plus 365 multiplied by daily standing charge.
For a time-of-use tariff, split your annual kWh into the relevant rate periods first. That might mean day and night for Economy 7, peak and off-peak for a smart tariff, or a dedicated overnight window for EV charging. Then add the annual standing charge.
A useful worksheet can be built from four lines: annual peak kWh multiplied by peak unit rate, annual off-peak kWh multiplied by off-peak unit rate, any other tariff periods multiplied by their rates, and 365 multiplied by the standing charge. Add those together, then compare the total against your current tariff.
Worked examples are most useful when they use your real rates, because UK electricity prices change often and vary by region, supplier and tariff type. The layouts below show how to structure the comparison without relying on made-up prices. For more background on how bills are structured, see these electricity price basics. For each home, fill in the annual kWh, the relevant unit rates and the daily standing charge from the supplier's current tariff information. If comparing a smart tariff, use smart meter data where possible rather than guessing how much demand can move into cheaper periods.
| Household profile | Calculation to run | What often changes the result |
|---|---|---|
| Low-use flat | Annual kWh at unit rate plus 365 days of standing charge | Standing charge can have a large effect because total consumption is low |
| Typical single-rate home | Annual kWh at unit rate plus 365 days of standing charge | Unit rate and standing charge both matter, so compare the annual total rather than either figure alone |
| Economy 7 home | Day kWh at day rate plus night kWh at night rate plus standing charge | The night rate helps only if enough use genuinely happens overnight |
| EV household | Normal household kWh at relevant rates plus scheduled EV charging kWh at cheap-window rate | Cheap overnight charging can be offset by high peak prices if daytime and evening use is high |
| Solar PV home | Import cost minus export value, using actual or estimated export volumes | A high export rate may matter less if most solar generation is used on site |
| Battery home | Import split by charge windows and household demand, with export terms checked separately | Battery size, inverter power, control settings and peak-period avoidance affect the outcome |
| Heat pump home | Seasonal electricity demand split by likely operating times | Winter evening demand may be less flexible than EV charging or laundry loads |
If you are comparing for a low-use property, do not ignore a high standing charge just because the unit rate looks attractive. If you are comparing for a high-use property, a small difference in unit rate can matter because it applies to more kWh.
Most domestic customers compare standard variable, fixed, Economy 7 and smart time-of-use tariffs. Some households also need EV tariffs, export tariffs or arrangements linked to solar and batteries. None is automatically best. A fixed tariff can give price certainty, but it is not guaranteed to be the cheapest outcome over the full term. A variable tariff can move with market and regulatory changes. A time-of-use tariff can work well, but only where the household can shift enough demand away from expensive periods.
| Tariff type | Usually suits | Main thing to check |
|---|---|---|
| Standard variable | Households wanting flexibility without a fixed-term commitment | Current unit rate, standing charge and how it compares with fixed offers |
| Fixed-rate tariff | Homes wanting price certainty for a defined period | Exit fees, contract length and whether both unit rate and standing charge are fixed |
| Time-of-use tariff | Homes able to shift meaningful usage into cheaper windows | Peak prices, cheap periods, smart meter compatibility and real usage timing |
| Economy 7 | Homes with suitable storage heaters or regular overnight loads | Day rate, night rate and the share of electricity used overnight |
| EV tariff | Electric vehicle owners who can charge at scheduled times | Charger compatibility, cheap charging window and the normal household peak rate |
| Export tariff | Homes exporting solar PV or battery electricity | Export rate, import tariff restrictions and supplier metering requirements |
The biggest mistake is choosing a tariff because one line looks good in isolation. A very low overnight rate may not help if most electricity is used during an expensive evening window. A high export rate may not be decisive if the home exports very little.
For domestic customers, Ofgem's energy price cap is a useful reference point, but it is often misunderstood. It is not a cap on your total annual bill. It limits certain default or standard variable tariff rates, with differences by region, meter type and payment method, and your final bill still depends on how many kWh you use.
Citizens Advice guidance is useful when checking switching rights, billing issues and practical steps before changing supplier. If a supplier dispute cannot be resolved through the supplier's own complaints process, the Energy Ombudsman may be relevant for eligible complaints.
Smart Export Guarantee arrangements are separate from a normal import tariff. If you export electricity from solar PV or another eligible low-carbon system, check the current export tariff, metering requirements and whether you must also take an import tariff from the same supplier. Suppliers can change export offers, so check the live terms before switching.
Smart meter data is valuable because it shows when you use electricity, not just how much you use over a year. This is especially important for smart time-of-use tariffs, EV tariffs, batteries and homes with electric heating.
If your supplier account provides half-hourly data, review a few typical weeks as well as seasonal differences. Winter evening demand, summer solar generation, weekday routines and weekend EV charging can all affect the result.
If you do not have half-hourly data, you can still compare tariffs, but be conservative. Avoid assuming that a large share of usage will move into cheap periods unless your household routine and equipment controls make that realistic.
Solar panels reduce imported electricity when generation and household demand overlap. Battery storage can shift solar electricity into the evening or charge from the grid at cheaper times, depending on the system, tariff and control settings.
For a solar-only home, export value matters, but so does self-consumption. If most solar generation is used in the home, import unit rates may dominate the comparison. If the property exports a large share, export terms need more attention. It is also worth understanding how much solar can generate before comparing import and export outcomes.
Battery homes need a more careful model. The tariff must provide useful charging opportunities without leaving the household exposed to unavoidable expensive periods. Usable battery capacity, inverter power, reserve settings, household demand, weather variation and round-trip losses all affect how much grid electricity can realistically be shifted. If you are new to storage, start with how a home battery works.
EV charging is often one of the easiest loads to move into cheaper overnight windows, provided the charger, vehicle and household routine support scheduled charging. The comparison should still include the rest of the home, because a cheap EV rate can come with a less attractive peak import rate. If you are planning the hardware as well as the tariff, read what to know before installing an EV charger.
Heat pumps need a different approach. Some heat pump electricity use can be scheduled or softened with good controls and thermal storage, but heat demand is linked to weather and comfort. A tariff that relies on avoiding winter evening use may not suit every heat pump home.
Other flexible loads can help, but they are usually smaller than EV charging or space heating. Dishwashers, washing machines, immersion heaters and battery charging can improve time-of-use suitability, but only if the timings are practical and safe for the household.
Poor tariff decisions usually come from comparing the wrong figures. Monthly payments, headline rates and supplier example households can all mislead if they do not match your real consumption.
The safest approach is to compare annual cost, tariff eligibility and practical fit. This is especially important where the home has more than one meter register, export payments, a prepayment meter, smart controls or several large electrical loads.
A tariff comparison is not a one-off decision for homes that are electrifying. Revisit it after adding solar panels, a battery, an EV charger, a heat pump or any significant change in occupancy.
Before switching, confirm that the tariff is available for your region, meter setup and payment method. Check whether your current tariff has exit fees and whether any fixed term is close to ending.
If you have solar export payments, confirm what happens to the export arrangement when you change import supplier. Some households have import and export with different suppliers, while others choose combined arrangements. Check the live supplier terms rather than assuming every export tariff works the same way.
Take dated screenshots or copies of tariff quotes before switching. Rates and eligibility can change, and a clear record is useful if the first bill does not match what you expected.
The cheapest annual estimate may still be a poor fit if it depends on behaviour the household cannot maintain. A tariff with a low overnight rate and high peak rate can suit a well-controlled EV or battery setup, but it may penalise a home with unavoidable evening use.
Price certainty also has value. A fixed tariff may not produce the lowest possible bill, but it can make budgeting easier. A variable tariff may preserve flexibility, but future rates can change. The right decision is not only about the lowest theoretical cost; it is about the best fit for the property's real usage.
This is where judgement matters. A household with medical equipment, caring responsibilities, young children, shift work or limited ability to move demand should be cautious about tariffs that rely heavily on avoiding specific periods. Practical comfort and reliability can outweigh a small estimated saving.
Small businesses should not assume domestic switching rules and tariff structures apply in the same way. Business electricity contracts can involve different renewal processes, contract lengths, credit checks, payment terms and out-of-contract rates.
For commercial sites, half-hourly data is especially useful because demand patterns are often linked to opening hours, machinery, refrigeration, catering, offices, workshops or EV charging. Solar and battery decisions also depend on daytime load, weekend operation and export arrangements, so tariff modelling may sit alongside commercial solar finance decisions.
If a business is close to renewal, start the comparison early. Pay attention to contract end dates, notice periods, pass-through charges, standing charges, unit rates, metering and whether the site's future electricity demand is likely to change. A site adding EV charging, electrified heating or new equipment may need to compare tariffs against future load rather than historic bills alone.
If you are comparing tariffs because you are planning solar panels, battery storage, an EV charger or a heat pump, involve the installer early enough for the design to reflect real usage. Tariff choice should not drive the whole design, but it can affect controls, battery strategy and expected operating behaviour. If solar is part of the plan, you can compare home solar options before modelling tariff scenarios.
A good design discussion should include annual consumption, meter type, consumer unit capacity, major loads, household routine and whether export or connection arrangements may affect the project. The installer should avoid promising tariff savings that depend on a specific deal remaining available.
For solar and battery projects, ask how the system would operate on a flat tariff and on a time-of-use tariff. For EV chargers and heat pumps, ask how load management, scheduling and controls will work in practice. Hardware can only benefit from a smart tariff if it can reliably operate at the right times.
Start with your current annual kWh, unit rate, standing charge and contract end date. Then calculate the annual cost of each shortlisted tariff using the same consumption assumptions. If a tariff has multiple rates, split your usage into the relevant periods and be conservative about how much can genuinely move.
For a simple household with predictable use, a straightforward fixed versus variable comparison may be enough. For a home with solar panels, battery storage, EV charging or a heat pump, compare import timing, export terms, metering, equipment controls and household routine together.
The best electricity tariff is the one that fits the property's actual behaviour. Use authoritative guidance for consumer rights, check live supplier terms before switching, and rerun the comparison whenever your electricity use changes materially.
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